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Yandex
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  • 网站标题:Yandex
  • 热门搜索:未录入
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  • Alexa排名:1070
  • PR值:7
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  • 访问人数:0
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网站介绍

We are the leading internet company in Russia, operating the most popular search engine and the most visited website..

AboutYandex
YandexisRussia’slargestinternetcompany,whosewebsitesattractaworkdayaudienceofmorethan11millionusers(asofthestartof2009)fromRussia,Ukraineandothercountries.
Ourmajorgoalistogiveanswerstousers’questions.Questionscanbeexplicitorimplicit.ExplicitquestionsaretypedrightinYandex’ssearchboxandreturnanswerstousersintheformofsearchresults.Toanswerimplicitquestionslike“whatistheweatherliketoday”,“isthereanythingimportantgoingonnow”,“canIdrivedowntownwithouttrafficjams”Yandexoffersitsusersspecializedinformationservices.
Yandextoday
YandexisRussia’slargestinternetcompany,whosewebsitesattractaworkdayaudienceofmorethan11millionusers(asofthestartof2009)fromRussia,Ukraineandothercountries.
1.WhatYandexDoes
Giveanswers
Ourmajorgoalistogiveanswerstousers’questions.
Questionscanbeexplicitorimplicit.ExplicitquestionsaretypedrightinYandex’ssearchboxandreturnanswerstousersintheformofsearchresults.Toanswerimplicitquestionslike“whatistheweatherliketoday”,“isthereanythingimportantgoingonnow”,“canIdrivedowntownwithouttrafficjams”Yandexoffersitsusersspecializedinformationservices.
World-classtechnology
Russiaisoneofthefewcountrieswithhomegrownworld-classinternettechnologies.BesidesRussia,localsearchenginesleadintheUS,China,SouthKoreaandtheCzechRepublic.
AmongthetechnologiesdevelopedbyYandex,manyarepioneersintheirniches.YandexwasthefirsttouseRussianlanguagemorphologyininformationsearch(evenbeforetheinternetcametoRussia)andthefirsttolaunchparallelsearch(simultaneoussearchinmultiplesetsofinformation).Since2002,clientsoftheYandex.MailservicehavebeenprotectedbySpamooborona–thefirstRussianinternetanti-spamtechnologyimplementedinamassonlineservice,attractingamillion-strongaudience.TheYandex.Newsserviceusesaproprietaryfactextractiontechnologytoperformcitationsearchandtoform“press-portraits”.Yandexwasalsothefirsttointroduceasystemoftext-basedadvertisinginRussia.
Massservices
Toanswerusers’questions,YandexoffersservicesforthemassRussian-speakingaudience.YandexsearchistheleaderinRussia.About80%oftheRunetaudienceusetheYandexsearchengine,accordingtoTNSGallupandcomScore.Inaddition,manyotherYandexservicesholdleadingpositionsinthemarket.Nicheleadersare:Yandex.Market,Yandex.Maps,blogsearch,thewebhostingserviceNarod.ru,andYandex.Traffic.TheYandex.Moneyservice,Yandexemail,andYandex.Newsareamongthelargestintheirrespectivecategories.
Aggregate,notproduce,content
Yandexdoesnotproducecontent,butcreatestechnologyforsearchingandstructuringinformationthatalreadyexists.TheYandex.Newsservice,forinstance,doesnothaveaneditorialboardorapersonalopinion;instead,itoffersitsusersthezeitgeistofthedaybasedonnewsautomaticallyaggregatedfromthousandsofsources.AndtheYandex.Marketserviceprovidesitscustomerswithinformationonmillionsofproductsandservicesavailableonlinewithoutintroducingitsownnotionofwhatagoodorabadpurchaseis.
2.Philosophy
Servicesforpeople
Yandexcreatesservices,firstandforemost,forthemillionsofusersoftheRussianInternet.WhendevelopingaservicetheYandexteamfocusesprimarilyonusercharacteristics,andonlythenconsidersthepotentialformonetization.
Theinternalruleofthumbis:ifaproductisgoodenoughandwell-likedbypeople,itwillmonetizeitself.Yandex’smonetizationmodelalwaystakesintoaccountuserinterestsandnevergetsinthewayoftheuserexperience.Yandexhasneverusedadvertisingthatinterfereswiththefunctionalityofferedonanyofitsservices,suchaspop-uporpop-underads.Alargemajorityofthecompany’srevenuesarefromtext-basedadvertisingdirectly relateduserinterests.
MirroroftheInternet
Yandexstructuresandaggregatesuser-relevantcontentthatalreadyexistsonlineorofflineanddeliversitinsearchresultswithoutaffectingitscharacteristicsorquality.
Purehosting
SomeofthefeaturesofferedbythecompanyaredesignedtogiveusersanopportunitytostoretheirfilesandsharethemonYandex(websites,photographs,etc).Althoughusersaresolelyresponsiblefortheircontent,Yandexreservestherighttodetermineitspolicyforhostingusercontentonitsservices.Yandex’suseragreementdoesnotallowviolationoflawandprohibitsharmfulactivitiesdamagingtotheonlineenvironment(suchasspammingorspreadingviruses).
Limitedrightsforanonymouscontent.
Publiclyavailableusergeneratedcontent(UGC)canoftenbepublishedanonymously,anditmayturnoutthatthiscontentviolatesthelaw,infringesacopyright,orcommitslibelagainstthirdparties.Insuchcases,Yandexisguidedbyitspolicyoncontentpublishedonitspages(i.e.awebsiteonNarod.ruoravideofileonYandex.Video).Assoonastheapparentlyillegalcontenthasbeenreported,Yandeximmediatelyblocksaccesstothiscontent(thishappens,forexample,withinstancesofchildpornographyorcallsforviolence).IfcontenthostedonYandex’sserversisreportedasbeingofadestructiveoroffensivenature,butitsunlawfulnessisnotapparent(forinstance,contentreportedaslibelous),theownerofthiscontenthastwooptions:eithertoaccepttheclaimandremovethecontent,orstopbeinganonymous,thatis,providetheircontactinformation.Iftheauthordoesneitherofthese,Yandexblocksthiscontent.
Mutuallybeneficialpartnershipandnon-competition
Yandexdoesnotproduceoriginalcontent,butgivesanswerstousers’questionsusingcontentcreatedbyitspartners.Yandexaggregatesandstructurescontentonthebasisofnon-competitivepartneragreementswiththeownersofthiscontent.Thecompany’scontent-aggregatingservicesarebasedonmutualadvantage–Yandexstructuresinformationandcreatesusefulservicesforusers,partnersgettrafficandmoney.Forinstance,gatheringawealthofinformationonproductsavailableonline,insteadofstartinganonlineshopofitsown,Yandexredirectsinterestedcustomerstopartnershops.
3.Team
TheYandexteamcountsmorethanfifteenhundredpeopleindifferentcitiesandcountries.Oneofthedocumentsthatournewemployeesreadfirstwhentheystartwiththecompanyis“TheCharter”,whichbeginswith:
Peacefulcoexistence
"Yandexisaveryopencompany.Independentthinking,openexchangeofopinionsandattentionto alternativepointsofviewarestronglyencouraged.BeingateamplayerisprerequisiteforallYandexemployees.Teammeanseveryoneworkingwithinthecompany,notonlyimmediatecolleagues.ItisustogetherwhomaketheYandexlovedbywebusers,respectedbypartnersandclients.
Peopleindifferentdepartmentsoftenseethesameproblemfromdifferentangles–thisisexactlywhatmakesYandexdevelopsuccessfully.Thatiswhyitisimportanttobetolerantandconsiderateofothers’opinion.Makeanaprioriallowancethataconflictingopinionisnolessvalidthanyours."
Yandex’smajorassetisitsteamoftopnotchspecialists.YandexlooksoutforprofessionalsandassistsintheirgrowthbyrunningregularspecialistcompetitionsandsupportingtheSchoolofDataAnalysis,foundedbythecompanytoofferfreetuitionforstudentswiththegoaltocultivatespecialistsindataanalysisandinformationextractionfromtheinternet,toconductfundamentalresearchinthisfieldandtoprovidetalentforYandex’sappliedprojects.
Yandexisamongthelargesthigh-techcompaniesinRussiaintermsofthenumberofengineersithires.Currently,YandexhasbranchesinRussia(Moscow,SaintPetersburg,Ekaterinburg),Ukraine(Kiev,Odessa,Simferopol)andintheUS(Burlington,CA).
4.Infrastructure
Yandex'sserverinfrastructureisthelargestinRussia.Thecompanyhasanumberofitsowndatacentersinterconnectedbythecompany’sownfiberlinks.
Tofacilitatefast,low-costinternetaccessforitsusers,YandexisdevelopingtheLocalNetworkprogram.Thecompany’snetworkingequipmentissetupineveryfederaldistrictinRussia.YandexalsohaspresencesatInternetExchangePointsinFrankfurtandinUkraine.
5.Business
Yandexderivesmostofitsrevenuesfromtext-basedadvertising.Yandex.Directisthefirstandlargestautomated,auction-basedsystemfortheplacementoftext-basedadvertisinginRussia.Everyday,itdeliversadstomorethan10millionusers.Therearemorethan60,000advertisersonYandex.Direct.Yandexplacesadvertisingonitsownwebsites,andalsodeliverstext-basedadstothethousandsofthird-partywebsitesthatcomprisetheYandexAdvertisingNetwork(YAN).
YandexSearchSoftwareProducts
Yandexoffersabroadrangeofservicesthatarefreetoourusersandthatenablethemtofind relevantandobjectiveinformationquicklyandeasilyandtocommunicateandconnectovertheinternet.Thetablebelowprovidesanoverviewoftheprincipalserviceswecurrentlyoffertoourusers:
Yandex.Server
Ourserverapplicationforindexingandsearchingfilesinvariouspopularformatsonwebservers,localnetworksanddatabasemanagementsystems.
Yandex.Bar
Ourspecializedtoolbarfortheuser’sbrowser,offeringfeaturessuchasfastandconvenientsearchandaccesstopersonalizedYandexservices.Yandex.Barwasinstalledmorethan300,000timespermonthinthefirstquarterof2008.
Yandex.DesktopSearch
Ourdesktopapplicationforindexingandsearchingfilesonapersonalcomputerandonlocalnetworks,enablingfull-textsearchofvariousfiletypes,suchasMicrosoftWordandAdobeAcrobataswellasthemostpopularemailprogramsinRussia.
Spamooborona
Ourserver-sidespamfilteringsolutiondesignedforcorporateusersandinternetserviceproviders.AswithYandex.Mail,oursoftwareforserversperformscomprehensiveanalysesofthousandsofe-mailproperties,measuringtheirsignificance,andensuringprecisefiltering.
Ya.Online
Ouronlinenotificationservice,whichalertsauseronhisorherdesktopwhenanewmessagehasbeendeliveredtohisorherYandex.Mailaccount.
HistoryofYandex
ThehistoryofYandexdatesbackto1990,whenArcadiaInc.,whichlaterbecameCompTek,initiallydevelopedtwoinformationalsearchsystems:theInternationalClassifierofInventionsandtheGoodsandServicesClassifier.ThesesystemsprovidedthefoundationforYandex’stechnology.
In1993,thefoundersofCompTekcreatedYandexasasearchmechanismfortheRussianlanguage.Someofourportal’susershavespeculatedontheetymologicaloriginsoftheword.Oneofthemoreimaginativetheoriessuggestedacorrelationof“Yan”tothewhiteand“sunny”halfoftheYin-Yangsymbol.Toputtherumorstorestonthemeaningofthename,thetwofounders,ArkadyVolozhandIlyaSegalovich,coinedtheterm“Yandex”asanacronymforthephrase“YetAnotherIndexer.”
From1993to1994,Yandex’sdeveloperscollaboratedwiththeRussianAcademyofSciencestoenhancethesystem’slinguisticcapabilities,tailoringittotheRussianlanguage.Asan“inflective”language,Russianusesnumerouswordvariationstoreflectgrammaticalpurposeandmeaning.AkeytechnologicaladvantageofYandexisthatitautomaticallysearchesallpossibleformsofagivenword,makingeachsearchmoreaccurate.
AnotherimportantfeatureofYandex’ssearchtechnologyismorphologyhypothesesbuilding,thattakesintoaccountthedistancebetweenthesearchedwordswithinsentencesandparagraphs.Furthermore,Yandex.ruindexesandsearchesdocumentsinthemajorCyrilliclanguages—Russian,UkrainianandBelorussian—aswellasinEnglish,French,andGermanthatmightbeofinteresttotheRussian-speakingaudience
From1997to2007,the sizeoftheRussianlanguageportionoftheInternetgrewfromamerefourgigabytestoapproximately28thousandgigabytes.TheYandexsearchtechnologyhaskeptupwithoutmissingabeat,withaveragesearchtimesmeasuringfractionsofasecond.
YandexhasalsospearheadedtheintroductionofcontextualadvertisementsontheRussianInternet,andplacedthefirstcontextualbanneronYandex.ruin1998.
Amidthesetechnologicaldevelopments,thefoundersofCompTekformallyestablishedYandexasastandalonecompanyin2000.Ru-NetHoldings,anaffiliateofBaringVostokCapitalPartners,invested$5.3millioninthenewcompany.SomeCompTekshareholderstogetherwithRu-NetHoldingsbecameshareholdersofthenewlycreatedcompany.ArkadyVolozhlefthispositionofCEOatCompTektobecometheCEOofYandexandremainsinthatpositiontoday.
InApril2000,YandextelevisionadvertisingcampaigndebutedwiththefirstcommercialeverforanInternetcompanyonRussianTV.
Yandexwasoneofthefirstsearchenginestouseit’ssearchtechnologyinso-called“paralleldataarray.”In2000,thesiteintroduceditsNewsandShoppingsearchcapabilities,andtodayhasexpandedtoofferawidevarietyofspecialized,parallelsearchcapabilitiesfornews,maps,merchandise,localaddresses,blogsandimages.
TheNewssearchfeaturestheproprietaryFactsExtractiontechnology,whichstreamlinessearchresultsandprovidesadditional relatedinformation.Yandexdevelopedthistechnologytoenablealgorithmicgroupingofnewsstoriesbysubject.Italsoautomaticallygenerates“Pressportraits”—biographicaldataaboutthepeoplecoveredinthenewsstories.Pressportraitstypicallyincludeaperson’sbirthdateandplace,occupation(formerandcurrent),andanypublicstatementsquotedinthemassmedia.Yandex.NewsalsousesYandex.Mapstoshowthelocationofaparticularnewsevent.
Yandex’s“CleanMail”principleofemailservice,whichwasintroducedin2004,boastsemailfreeofspamandviruses.Yandex.Mailcurrentlyoffersunlimitedstoragespaceforusersandletsthemdisableadvertisementsintheirmailboxes.Allincomingandoutgoingmailischeckedbyantiviralsoftware,andYandex.Mailalsousestheproprietaryspam-protectionsoftwareSpamooborona?.Everyday,SpamooboronaprotectsthemailboxesofhundredsofthousandsofYandex.Mailusers,filteringoutapproximately95percentofjunkemail.AfterSpamooboronaprovedtobeaneffectivesolutiontoguardagainstspam,Yandexdevelopedandmarketedacommercialversionofthesoftware,whichwasputonthemarketin2005.Sincethattime,hundredsofcompaniesadoptedSpamooboronatokeeptheiremailcleanofspam.
InadditiontoYandex.ruportal,Yandex’ssearchfunctionalitycanbeusedonotherwebsitesandonpersonalcomputers.Yandex.Serverisasearchsolutionforwebservers,andYandeskisanapplicationforindexingandsearchingforlocalandnetworkfilesonapersonalcomputerandonthelocalnetwork.
Yandex’sservicesarealgorithmdrivenandhighlyautomated.Theyallowouruserstodomanythingsbythemselves,fromsimplethingslikeincreasingthestoragespaceofamailbox,tocomplextaskslikestartingandmonitoringadvertisingcampaignsorpayingforgoods,servicesandutilitiesusingouronlinepaymentsystem.
Whilethelevelofautomationishigh,Yandexdoesofferhumansupporttocurrentandpotentialusersofallitsservices.TherearespecialsupportteamsatYandexalwaysreadytosolveaproblemortogiveadvice.Since2004,YandexhasarrangedseminarstoeducateexistingandpotentialadvertisersabouttheadvertisingtechnologiesofYandexinmanycitiesacrossRussiaandUkraine.
Yandexisproudofitsstrongsupportforcoresciencesandmathematics relatedtodevelopmentoftheInternet.In2004,Yandexestablisheditsfirstgrantprogram.Morethen500academicscontributedtheirresearchpapersforconsideration.In2006,eightcollegeresearchersfromRussia,FinlandandUkraineweregrantedawards.Thewinningsubmissionsareavailabletothepubliconline.
Today,formanyRussian-speakingpeople,theword‘Yandex’hasbecomesynonymouswiththeword‘Internet.’Indeed,acommonlyheardanswertoquestionsis“Whyareyouaskingme?AskYandex.”Yandexhasbeguntotransformsocietywithadailyaudiencethathasreachedeightmillionvisitorsandcontinuestogrow.

Яндекс
yandex.ru
Поискинформациивинтернетесучетомрусскойморфологии,возможностьрегиональногоуточнения.Параллельныйпоискпоновостям,картинкам,товарам,блогам,адресаморганизаций.
FrequentlyAskedQuestionsaboutYandex
Q:WhatisYandex.ru?
A:YandexisaleadingInternetportalinRussia.
Q:Whatdoes"Yandex"mean?
A:Historically,"Yandex"isanacronymfor"YetAnotherindexer".Theuserssuggestedvariousversionsoftheword’setymology.Oneoftheexoticversionsisthat"Yan"syllablecomesfromthenameofthewhite,"sunny"sideoftheYing-Yangsign.
Q:WhenwasYandexcreated?
A:Yandexwascreatedin1993asadepartmentdevelopingsearchtechnologiesinCompTekInternational,anetworkandtelecomequipmentdistributorinRussia.Fouryearslater,in1997theYandexwebsearchservicewaslaunchedandin2000,Yandexbecameastandalonecompany.
Q:WhenwasYandexincorporated?
A:Yandexwasincorporatedin2000.
Q:WhereisYandexlocated?
A:AlongwithitsheadquartersinMoscow,YandexhasdevelopmentofficesinSaint-Petersburg,Ekaterinburg(Russia),KievandSimferopol(Ukraine),andasalesofficeinOdessa(Ukraine).TherearealsoofficesofYandex.MoneylocatedinSaintPetersburgandinMoscow.In2008,YandexintroducedYandexLabs,itsnewU.S.technologyandbusinessdevelopmentfacilityinBurlingame(California,USA).
Q:HowmanyemployeesdoesYandexhave?
A:Thecompanycurrentlyhasinexcessof1500employees.
Q:WhatareYandexadvertisingsolutions?
A:ToreadaboutYandexadvertisingopportunities,pleasereferhere.
Q:WhenisYandex’syear-end?
A:Yandex’sfiscalyearendisDecember31.
Q:WhoisYandex'sindependentauditor?
A:YandexhasbeenauditedbyDelloite&Touchesince2000.
Q:Whoarethecompany'scompetitors?
A:CurrentlyweconsiderourprimarylocalcompetitorstobeMail.ru,RamblerandGoogle.

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